Category: Subscription Commerce
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What is the Average Churn Rate for a Subscription Box Business?
What churn rate can you expect for your subscription box business? What’s a good churn rate? What’s a bad churn rate? If you haven’t yet launched, what number should you put in your business plan? I wrote in a previous post about typical subscription e-commerce retention rates and how, when considering launching a subscription box businesses, your assumptions about retention…
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What’s a Typical Subscription Commerce Retention Rate?
What’s a typical retention rate for a subscription commerce business? If you’re trying to model a potential new subscription box business, or just wondering how profitable an existing business is, retention rate is a key variable. What retention rate should you assume? The answer, of course, is “it depends.” But you need something to plug…
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The Rise of Subscription (Cheese) E-Commerce
There’s been a lot of interest in the subscription e-commerce business model lately. It’s a model that I think is particularly powerful. Getting Someone to Buy is Hard Anyone who has run an e-commerce website will tell you that getting a website visitor to buy something is hard. Think about what’s involved: First, you have…
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Boudoir Privé – Beauty Boxes by Subscription
I’ve recently launched a new subscription e-commerce business and it turns out we’re in a hot space again (as we were with DealBunch and the daily deal phenomenon last year)… Boudoir Privé is all about meeting the desire that a lot of women have for beauty products. Each month, we send out luxury ‘beauty boxes’ with…