I'm Matt Collins, an entrepreneurial technologist and product leader based in London, UK. I've co-founded and led SaaS and e-commerce businesses, and I write about AI, product strategy, software development, and entrepreneurship.
We’re at an interesting but confusing point in time. AI agents are good enough to be useful but setting them up can be frustratingly hard. And setting them up to be both useful and secure? Good luck with that. I’ve been trying to figure out how best to set up my own AI agents and […]
Cloudflare’s ‘Code Mode’ got some attention in the AI developer community recently, thanks to a popular blog post about it. It’s based on the ‘CodeACT‘ pattern for AI agents which is something I’ve been interested in for a while now. These are my initial first-hand impressions of using it. What is CodeACT? Most LLM-based AI […]
Heard of ‘AI slop’? There’s something else I’m worried about these days and I’m calling it “AI splurge.” What is AI Splurge? AI splurge is the output of AI coding agents when they get overzealous and create more code than you need. It can take many forms, but here are a few I’ve seen a […]
I’ve heard a few people say that, since generative AI systems can hallucinate, we’re alway going to have to double-check their work in great detail if we want to be confident it’s correct. I disagree. Why? Because AI systems can do much of this checking themselves. And, when the cost/benefit tradeoff is right, I believe […]
Journalists sometimes get things wrong. Wouldn’t it be nice if AI could help us spot when they do? I recently prototyped an LLM-powered fact checker (using web search APIs) to see if it could do just that. It looked promising! In case you’re interested in learning more, I gave a talk to the MLOps London […]
Providing SaaS tools to large cities and local governments in the UK, US, and New Zealand.
Helped grow a VC-backed e-commerce retailer from almost nothing to a multi-million pound business.
Co-founded and sold the UK first food-focused daily deals website, and launched and sold a cosmetics subscription business.
Practical ways to use AI agents, LLMs, and automation in real products.
Product strategy, technical leadership, and go-to-market thinking for software businesses.
Lessons from building, scaling, and studying online businesses with network effects.
Get in touch any time for advice, to discuss working together, or just to say hello.
Contact Matt