Marketing
How to Name Your Company
If you’re looking to name a new company or product, it can be tricky to know how to go about it. Arielle Jackson of First Round Capital shared a great process for coming up with Read more…
If you’re looking to name a new company or product, it can be tricky to know how to go about it. Arielle Jackson of First Round Capital shared a great process for coming up with Read more…
The idea of product-led growth is an appealing one to many company leaders. But is it really viable for your product? Elena Verna, an expert on product-led growth shared some great insights into this question Read more…
How do you feel about your company’s product vision, product strategy and product roadmap? These are high-leverage areas where many companies could sharpen their thinking and ways of working to become more effective. One of my Read more…
One of the interesting things about online marketplaces is their inherent network effects. They’re hard to get going (not least because of the chicken-and-egg problem) but — if successful — can become very valuable as Read more…
Solving the chicken-and-egg problem is a key one for any marketplace business. Here’s one hack that uses scarcity to help with solving it. What is the marketplace chicken-and-egg problem? When you’re starting a marketplace, you Read more…
How do you find and hire a CTO for your business? As a business owner you might be looking to find a CTO for a number of reasons: You have an established business and are Read more…
If you’re interested in how to start a successful marketplace, Matt Mickiewicz is a man to study. Matt has previously started two successful marketplaces: Flippa and 99designs. His latest business, Hired.com, is a job marketplace which — after just three Read more…
What makes some online marketplaces billion dollar successes and others costly failures? Uber and Airbnb are forging ahead relentlessly. Yet Homejoy, having raised $40 million in funding, ended up shutting down. Why? How much is down to execution and Read more…
How do you build an online marketplace from scratch? Thumbtack, an online marketplace for local services, yesterday announced a $100M funding round led by Google Ventures. Building a local services marketplace is a notoriously difficult problem Read more…