What churn rate can you expect for your subscription box business? What’s a good churn rate? What’s a bad churn rate? If you haven’t yet launched, what number should you put in your business plan? I wrote in a previous post about typical subscription e-commerce retention rates and how, when considering launching a subscription Read more…
PandoDaily have been running a series of articles lately on ‘ecommerce 2.0’, featuring video clips from a dinner with the CEOs of some of the top ecommerce startups: Birchbox, Warby Parker, One Kings Lane and Jack Threads. I’ve rounded up the clips from the series here as they’re worth a Read more…
iPad Share of Visits Up 23% In the month before Christmas, 13.2% of our unique visits came from iPads. In the seven days since Christmas, that has leapt to 16.2%. That’s a whopping 23% increase in a matter of weeks. I guess plenty of our customers received iPads for Christmas! Read more…
Screen Pages, a UK ecommerce agency, publish some great data on their blog. Their latest post is about Magento e-commerce checkout conversion rates. It’s interesting for a couple of reasons: It gives some useful benchmark conversion rate numbers. It shows how conversion rates can and do vary significantly between sites Read more…
What’s a typical retention rate for a subscription commerce business? If you’re trying to model a potential new subscription box business, or just wondering how profitable an existing business is, retention rate is a key variable. What retention rate should you assume? The answer, of course, is “it depends.” But Read more…
Working out how to accept payments online is a pain. What do you need, exactly? Which payment gateway should you choose? How much will it cost? I’ve set up a few online businesses now, so I think I have a pretty good idea of it all, but I remember how Read more…
I told you about an interesting interview with the Bonobos founder last week on a site called Grovo. Well, Grovo’s next interview with a founder of a successful Internet company is now available and it’s another good one. This week’s interview is with Ben Lerer, the co-founder and CEO of Read more…
I came across an online education website called Grovo this evening. Perhaps you’ve heard of it already? Grovo has lined up a series of what promise to be interesting interviews with successful figures in the world of online business. Their first interview (and only one for now) is with Andy Read more…