Category: E-commerce
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What is the Average Churn Rate for a Subscription Box Business?
What churn rate can you expect for your subscription box business? What’s a good churn rate? What’s a bad churn rate? If you haven’t yet launched, what number should you put in your business plan? I wrote in a previous post about typical subscription e-commerce retention rates and how, when considering launching a subscription box businesses, your assumptions about retention…
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What Makes a Good Ecommerce 2.0 Startup?
PandoDaily have been running a series of articles lately on ‘ecommerce 2.0’, featuring video clips from a dinner with the CEOs of some of the top ecommerce startups: Birchbox, Warby Parker, One Kings Lane and Jack Threads. I’ve rounded up the clips from the series here as they’re worth a watch if you’re interested in…
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Our Share of Visits from iPads is up 23% Since Christmas
iPad Share of Visits Up 23% In the month before Christmas, 13.2% of our unique visits came from iPads. In the seven days since Christmas, that has leapt to 16.2%. That’s a whopping 23% increase in a matter of weeks. I guess plenty of our customers received iPads for Christmas! Is It Just Technophiles? Who…
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Magento E-Commerce Checkout Conversion Rates
Screen Pages, a UK ecommerce agency, publish some great data on their blog. Their latest post is about Magento e-commerce checkout conversion rates. It’s interesting for a couple of reasons: It gives some useful benchmark conversion rate numbers. It shows how conversion rates can and do vary significantly between sites with checkouts that are functionally…
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What’s a Typical Subscription Commerce Retention Rate?
What’s a typical retention rate for a subscription commerce business? If you’re trying to model a potential new subscription box business, or just wondering how profitable an existing business is, retention rate is a key variable. What retention rate should you assume? The answer, of course, is “it depends.” But you need something to plug…
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Comparing Payment Gateways and Merchant Accounts
Working out how to accept payments online is a pain. What do you need, exactly? Which payment gateway should you choose? How much will it cost? I’ve set up a few online businesses now, so I think I have a pretty good idea of it all, but I remember how confusing all this payments stuff…
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How to Publish and Sell by Email – an Interview with Ben Lerer of Thrillist
I told you about an interesting interview with the Bonobos founder last week on a site called Grovo. Well, Grovo’s next interview with a founder of a successful Internet company is now available and it’s another good one. This week’s interview is with Ben Lerer, the co-founder and CEO of Thrillist, a daily email city…
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How to Build a Fashion Brand Online (According to Bonobos)
I came across an online education website called Grovo this evening. Perhaps you’ve heard of it already? Grovo has lined up a series of what promise to be interesting interviews with successful figures in the world of online business. Their first interview (and only one for now) is with Andy Dunn, one of the co-founders…