Matt Collins

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Matt Collins

'Your Name Here' sign on building
Marketing

How to Name Your Company

If you’re looking to name a new company or product, it can be tricky to know how to go about it. Arielle Jackson of First Round Capital shared a great process for coming up with a name on Lenny’s Podcast. 1. Figure Out Your Positioning “For (target customer) Who (statement of need or Read more…

By Matt Collins, 5 monthsOctober 9, 2022 ago
Product Led Growth
Product Management

How To Know If Product-Led Growth is Viable for your B2B Company

The idea of product-led growth is an appealing one to many company leaders. But is it really viable for your product? Elena Verna, an expert on product-led growth shared some great insights into this question in this episode of Lenny Rachitsky’s podcast. Here’s a quick run-down of some of the Read more…

By Matt Collins, 8 monthsJuly 14, 2022 ago
inspiring view of landscape
Product Management

Product Vision and Strategy – Advice from Marty Cagan

How do you feel about your company’s product vision, product strategy and product roadmap? These are high-leverage areas where many companies could sharpen their thinking and ways of working to become more effective. One of my favourite product management experts, Marty Cagan (author of Inspired), was recently interviewed on the ‘This Is Product Read more…

By Matt Collins, 5 yearsFebruary 5, 2018 ago
forest
Entrepreneurship

15 Marketplace Startups That Have Raised Over $50 Million

One of the interesting things about online marketplaces is their inherent network effects. They’re hard to get going (not least because of the chicken-and-egg problem) but — if successful — can become very valuable as it’s hard for other businesses to compete. As a result of this defensibility, online marketplaces Read more…

By Matt Collins, 5 yearsDecember 19, 2017 ago
chicken
Marketplaces

How to Use Scarcity to Hack the Marketplace Chicken-and-Egg Problem

Solving the chicken-and-egg problem is a key one for any marketplace business. Here’s one hack that uses scarcity to help with solving it. What is the marketplace chicken-and-egg problem? When you’re starting a marketplace, you typically have no customers and no suppliers. With no customers, it’s hard to get suppliers Read more…

By Matt Collins, 5 yearsDecember 18, 2017 ago
code audit
Entrepreneurship

How to Hire a CTO

How do you find and hire a CTO for your business? As a business owner you might be looking to find a CTO for a number of reasons: You have an established business and are looking for someone with the experience to help you use technology more effectively and strategically. Read more…

By Matt Collins, 7 yearsMay 18, 2016 ago
Entrepreneurship

How Hired.com Started a Fast-Growing Careers Marketplace

If you’re interested in how to start a successful marketplace, Matt Mickiewicz is a man to study. Matt has previously started two successful marketplaces: Flippa and 99designs. His latest business, Hired.com, is a job marketplace which — after just three years — is doing tens of millions of dollars in annual sales and has raised Read more…

By Matt Collins, 7 yearsApril 20, 2016 ago
Hands in a swirling pattern
Entrepreneurship

7 Frameworks For Predicting Online Marketplace Success

What makes some online marketplaces billion dollar successes and others costly failures? Uber and Airbnb are forging ahead relentlessly. Yet Homejoy, having raised $40 million in funding, ended up shutting down. Why? How much is down to execution and luck, and how much to fundamental differences between the industries they chose to play in or Read more…

By Matt Collins, 8 yearsAugust 28, 2015 ago
Entrepreneurship

How Thumbtack Built a Huge Local Services Marketplace

How do you build an online marketplace from scratch? Thumbtack, an online marketplace for local services, yesterday announced a $100M funding round led by Google Ventures. Building a local services marketplace is a notoriously difficult problem that has beaten many entrepreneurs. So how did Thumbtack get where they are? What tactics are behind Read more…

By Matt Collins, 9 yearsAugust 21, 2014 ago
E-commerce

What is the Average Churn Rate for a Subscription Box Business?

What churn rate can you expect for your subscription box business? What’s a good churn rate? What’s a bad churn rate? If you haven’t yet launched, what number should you put in your business plan? I wrote in a previous post about typical subscription e-commerce retention rates and how, when considering launching a subscription Read more…

By Matt Collins, 9 yearsAugust 20, 2014 ago

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