Category: Marketing
-
How to Name Your Company
If you’re looking to name a new company or product, it can be tricky to know how to go about it. Arielle Jackson of First Round Capital shared a great process for coming up with a name on Lenny’s Podcast. 1. Figure Out Your Positioning “For (target customer) Who (statement of need or opportunity), (Product name) is a (product category) That (statement…
-
How Thumbtack Built a Huge Local Services Marketplace
How do you build an online marketplace from scratch? Thumbtack, an online marketplace for local services, yesterday announced a $100M funding round led by Google Ventures. Building a local services marketplace is a notoriously difficult problem that has beaten many entrepreneurs. So how did Thumbtack get where they are? What tactics are behind their apparent success? The founder of…
-
Skillshare: How to Build a Marketplace for Online Education
I always like hearing how entrepreneurs have managed to launch marketplace businesses. TechCrunch recently posted this interview with Michael Karnjanaprakorn of Skillshare, a platform for online education, about how they seeded and grew their marketplace. He described two main phases in a marketplace’s journey: Phase 1: Seeding Where you “Roll up your sleeves up and…
-
Perceived Value vs. True Value: Is There a Difference?
This is a great TED talk: Rory Sutherland makes an entertaining case for thinking more about psychology in the way we design and enhance things (and less about technology). One example: one of the best improvements to the London Underground in ROI terms did nothing to change the trains or how they ran. Instead, it…
-
How to do Video SEO
The latest Grovo ‘Expert Series’ video is an interesting one. Tom Critchlow is an SEO expert and talks through what you need to know about video SEO. (And he’s a Brit, too, which makes a nice change!) Here’s the video series. There are 13 snippets to go through, so it takes a while to watch. If…
