Writing by Matt Collins in Marketing, collected in chronological order.
If you’re looking to name a new company or product, it can be tricky to know how to go about it. Arielle Jackson of First Round Capital shared a great process for coming up with a name on Lenny’s Podcast. 1. Figure Out Your Positioning Fill out the following positioning template: “For (target customer) who (statement of need […]
How do you build an online marketplace from scratch? Thumbtack, an online marketplace for local services, yesterday announced a $100M funding round led by Google Ventures. Building a local services marketplace is a notoriously difficult problem that has beaten many entrepreneurs. So how did Thumbtack get where they are? What tactics are behind their apparent success? The founder of […]
I always like hearing how entrepreneurs have managed to launch marketplace businesses. TechCrunch recently posted this interview with Michael Karnjanaprakorn of Skillshare, a platform for online education, about how they seeded and grew their marketplace. He described two main phases in a marketplace’s journey: Phase 1: Seeding Where you “Roll up your sleeves up and […]
This is a great TED talk: Rory Sutherland makes an entertaining case for thinking more about psychology in the way we design and enhance things (and less about technology). One example: one of the best improvements to the London Underground in ROI terms did nothing to change the trains or how they ran. Instead, it […]
The latest Grovo ‘Expert Series’ video is an interesting one. Tom Critchlow is an SEO expert and talks through what you need to know about video SEO. (And he’s a Brit, too, which makes a nice change!) Here’s the video series. There are 13 snippets to go through, so it takes a while to watch. If […]