How to Publish and Sell by Email – an Interview with Ben Lerer of Thrillist

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I told you about an interesting interview with the Bonobos founder last week on a site called Grovo. Well, Grovo’s next interview with a founder of a successful Internet company is now available and it’s another good one. This week’s interview is with Ben Lerer, the co-founder and CEO of Thrillist, a daily email city […]

Google AdWords Fooled by Scammers

Scam advertised on Google AdWords

Google AdWords has revenues of $30 billion or so a year. With that sort of money involved, you might think the AdWords ad review system would be pretty good. It seems it could still do with a bit of work. One group of scammers has been fooling Google for at least 6 weeks now. I […]

How to Build a Fashion Brand Online (According to Bonobos)

Andy Dunn

I came across an online education website called Grovo this evening. Perhaps you’ve heard of it already? Grovo has lined up a series of what promise to be interesting interviews with successful figures in the world of online business. Their first interview (and only one for now) is with Andy Dunn, one of the co-founders […]

How Google Suspended My AdWords Account Forever (With No Warning)

Be Evil

I want to like Google. They have all those free services: search, Gmail, Analytics… what’s not to like with those? And I’ve been a customer of Google’s for a long time, too – spending money on their AdWords ads since February 2007. Google does a lot of good things and I’m sure most people who work […]

The Rise of Subscription (Cheese) E-Commerce

Pong

There’s been a lot of interest in the subscription e-commerce business model lately. It’s a model that I think is particularly powerful. Getting Someone to Buy is Hard Anyone who has run an e-commerce website will tell you that getting a website visitor to buy something is hard. Think about what’s involved: First, you have […]

Startups: 23 Ways to Save Money Without Cutting Corners

You’ve started your business, but money’s tight. You haven’t got much cash to play with. Here are 23 tactics you can use to be frugal and save money: 1. Use Lean Startup Methodology photo credit: quinet Make sure you’re building something people want and will pay for. Don’t spend time and money building it before trying […]

7 Reasons to Start a Business Instead of Doing an MBA

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People sometimes ask me if I’ve found having an MBA helpful in starting businesses. So is it? If you’re thinking of starting a business, here are seven reasons why you might not want to do an MBA first: MBA Costs are Potential Startup Capital: Doing an MBA is expensive. If you’ll be putting your own money […]

85 Great Resources for London Startups

If you’re setting up a web-based business in London, there are lots of resources that can come in handy once you know about them. I thought I’d share some of my favourites here in case there a few you don’t yet know about. This is a selection of everything from interesting events to attend and […]

Boudoir Privé – Beauty Boxes by Subscription

Two pink boxes with the Boudoir Privé logo

I’ve recently launched a new subscription e-commerce business and it turns out we’re in a hot space again (as we were with DealBunch and the daily deal phenomenon last year)… Boudoir Privé is all about meeting the desire that a lot of women have for beauty products. Each month, we send out luxury ‘beauty boxes’ with […]

Getting to Critical Mass: How to Start a Marketplace Business

Are you thinking of setting up a two-sided marketplace business? It’s a tricky thing to do, so you’re going to need all the help you can get. Why not learn from how other people have managed it successfully in the past? One challenge of creating this kind of marketplace is that you’re going to have […]