How Thumbtack Built a Huge Local Services Marketplace

Thumbtacks

Thumbtack, an online marketplace for local services, yesterday announced a $100M funding round led by Google Ventures. Building a local services marketplace is a notoriously difficult problem that has beaten many entrepreneurs. So how did Thumbtack get where they are? What tactics are behind their apparent success? The founder of Thumbtack, Marco Zappacosta, was interviewed by Andrew Warner of […]

What is the Average Churn Rate for a Subscription Box Business?

Foodzie subscription box

I wrote in a previous post about typical subscription e-commerce retention rates and how, when considering launching a subscription box businesses, your assumptions about the retention rate you’ll achieve have a huge bearing on whether or not the business looks like it’ll be profitable. Lately I’ve come across published details about the retention rates and churn rates of a few other subscription […]

How to Find a Good WordPress Developer on oDesk

Connected

You have a WordPress blog or website. You want some changes made to it, so you need to find someone who can help. But who? One effective way to find a WordPress developer is through a freelancing website like oDesk or Elance. But finding the right person can be very time-consuming and error-prone. How do […]

Skillshare: How to Build a Marketplace for Online Education

By: Emilian Robert Vicol

I always like hearing how entrepreneurs have managed to launch marketplace businesses. TechCrunch recently posted this interview with Michael Karnjanaprakorn of Skillshare, a platform for online education, about how they seeded and grew their marketplace. He described two main phases in a marketplace’s journey: Phase 1: Seeding Where you “Roll up your sleeves up and […]

What Makes a Good Ecommerce 2.0 Startup?

PandoDaily have been running a series of articles lately on ‘ecommerce 2.0′, featuring video clips from a dinner with the CEOs of some of the top ecommerce startups: Birchbox, Warby Parker, One Kings Lane and Jack Threads. I’ve rounded up the clips from the series here as they’re worth a watch if you’re interested in […]

Our Share of Visits from iPads is up 23% Since Christmas

iPad Share of Visits Up 23% In the month before Christmas, 13.2% of our unique visits came from iPads. In the seven days since Christmas, that has leapt to 16.2%. That’s a whopping 23% increase in a matter of weeks. I guess plenty of our customers received iPads for Christmas! Is It Just Technophiles? Who […]

Magento E-Commerce Checkout Conversion Rates

Screen Pages, a UK ecommerce agency, publish some great data on their blog. Their latest post is about Magento e-commerce checkout conversion rates. It’s interesting for a couple of reasons: It gives some useful benchmark conversion rate numbers. It shows how conversion rates can and do vary significantly between sites with checkouts that are functionally […]

Perceived Value vs. True Value: Is There a Difference?

This is a great TED talk: Rory Sutherland makes an entertaining case for thinking more about psychology in the way we design and enhance things (and less about technology). One example: one of the best improvements to the London Underground in ROI terms did nothing to change the trains or how they ran. Instead, it […]

Google +1 Recommendations Rolling Out to All Users Today

According to an email I’ve just received from Google, they are today rolling out Google +1 Recommendations to all users. When you hover over a +1 button, you may now see a popup showing other pages on the site that your friends have recommended via +1. My account has been in the beta test for […]

What’s a Typical Subscription Commerce Retention Rate?

Retention rates for two subscription commerce companies

What’s a typical retention rate for a subscription commerce business? If you’re trying to model a potential new subscription box business, or just wondering how profitable an existing business is, retention rate is a key variable. What retention rate should you assume? The answer, of course, is “it depends.” But you need something to plug […]