PandoDaily have been running a series of articles lately on ‘ecommerce 2.0′, featuring video clips from a dinner with the CEOs of some of the top ecommerce startups: Birchbox, Warby Parker, One Kings Lane and Jack Threads.
I’ve rounded up the clips from the series here as they’re worth a watch if you’re interested in some of the high-level trends in ecommerce at the moment.
Part 1: Does Technology Matter?
Part 2: What Makes Ecommerce Hard?
Part 3: Content vs Commerce
Part 4: Maintaining Margins
Part 5: Fulfilling Demand vs Generating Demand
Part 6: Ecommerce apps
Part 7: iPhone vs Android
Part 8: What are Investors Looking for in an Ecommerce Business?
Part 9: Does Ecommerce 2.0 Need It’s Own Brick & Mortar?
Part 10: Why TV is a Big Sales Driver
Part 11: Which Companies do the CEOs Envy?
Some key points put forward:
- Adding commerce to an existing content business can be extremely tough to pull off successfully.
- Ecommerce businesses may increasingly look to generate demand rather than just fulfil demand.
What do you think will be the key success factors for ecommerce companies starting now? Have the CEOs in the videos got things right?
I’ll try and keep this post updated as more videos are added to the series.
In the meantime, if you’re interested in more thoughts from Ben Lerer, have a look at this post.