Human Resources

Customer Research

Pricing

  • Pricing theory and advice from Joel Spolsky (a.k.a. Joel on Software)
  • Ask potential customers face-to-face. Watch their body language.
  • High-ball strategy: Tell the prospective customer “This’ll cost you £ xxx” (insert amount you’re 99% sure is too high). Watch their response. Ask what they would pay.

Legal

Domain Name Search

Running a Closed Alpha / Beta

Website Feedback Tools

Website Testing Tools

  • BrowserMob – web-based load testing (with free trial)
  • Browsershots – view your web page in different browsers (free)
  • Boomerang – measure the performance of your website from your end user’s point of view
  • IETester – test how your site renders in different versions of Internet Explorer

Web Hosting and Infrastructure

  • Slicehost – cheap US hosting if you’re happy installing and maintaining everything yourself
  • Linode – more of the same, but with UK and US data centres (not used yet, but hear good things)
  • Bytemark – same but UK-based (not used them either yet, but again, I hear good things)
  • easyDNS – reliable DNS service

Search Engine Marketing

  • SERP Checker – check where your site ranks for given keywords.

Email Marketing

  • MailChimp – email marketing and analytics platform

Recommended Reading

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