HelloMetro Wins Hyperlocal Trademark

Lawrence T. Brooke, Esq, 703-772-3076 Fairfax Arlington Alexandria Virginia LawAccording to their own press release, HelloMetro has been awarded a trademark from the US patent office for use of the term ‘Hyperlocal’. In a comment on Search Engine Watch, their CEO explains that their use describes their service of “advertising/providing information on the goods and services of others that are of local interest”.

Astonishing! Assuming this is true, could someone please ask those patent people to brush up on their Greek? Surely hyperlocal ought to be judged a descriptive term and therefore not possible to trademark?! Sigh.

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Is Screenscraping Legal? Ryanair Versus Bravofly

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Creative Commons License photo credit: mattbuck4950

Out-Law had an interesting article yesterday about how Ryanair is taking a Dutch fare comparison website to court in Ireland for screenscraping.

If I understand rightly, Ryanair’s case hinges on whether or not the terms of use of their website count as a contract; they say they do whereas the scrapers argue that they don’t.

There are lots of similar price comparison aggregator sites like Bravofly out there and a few of them may be getting worried at this. Most of the time companies are quite happy for their product information to be scraped in this way because it can generate more business, but Ryanair and Easyjet seem to be against it. Why? Could it be a PR stunt?

As an aside, it’s interesting to read in the same article that big players Lastminute.com and Expedia.co.uk have also allegedly been using screen-scraping (and have been asked and/or warned not to by the low-cost airlines).

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Government Launches Competition to Mashup UK Public Information

Swansea
Creative Commons License photo credit: alexliivet

It’s time to put your thinking cap on.

The UK government’s Power of Information Taskforce last week launched a £20,000 competition for good ideas about how to use a raft of public information. Alongside the launch, the government is making available a number of new sets of data and APIs, including a database of schools in England and Wales, public notices from the London Gazette, health care services information from the NHS, transport information from Transport Direct and a new API to access neighbourhood statistics from the Office of National Statistics.

To enter, all you need is an idea for now. The competition is open until the end of September and the winner is to be announced in the second week of October.

It’s great to see more public data being made available in this way!

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Brownbook – a Crowdsourced Yellow Pages

I just came across these guys: http://www.brownbook.net/

They’re a sort of open yellow pages where anyone can add, edit or review businesses. This is very similar to what sites like WeLoveLocal and Yelp are already doing, but in a world where many small business owners have yet to really get to grips with online marketing, the analogy with something as familiar as the yellow pages could still be powerful.

BrownBook’s listings are currently mainly for the UK, but they are accepting entries from other parts of the world. Their revenue model is based on charging business owners to ‘claim’ their businesses. Looks like an interesting idea.

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Will the UK Start Regulating Social Networks?


Creative Commons License photo credit: Urbankudos

“Nine out of 10 say rules should govern social sites”

According to Bobby Johnson in yesterday’s Guardian (Facebook Information Should be Regulated, Survey Says), “89% of those surveyed by the Press Complaints Commission said there should be a set of widely accepted rules to help prevent personal information – such as private photographs – being abused.”

ReadWriteWeb has more coverage.

Are we going to see a big clampdown?

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Washington Post Hits Hyperlocal Hurdles


Creative Commons License photo credit: Ed Yourdon

Newspapers as we know them are dying. Offline readership numbers are dwindling as more and more people find what they need on the Web. Owners and editors everywhere have been grappling for some time now with how to stay relevant in today’s increasingly online world. Some think the answer is to focus on what, they argue, newspapers do best: local news. That was presumably the inspiration behind the Washington Post’s launch last year of LoudounExtra.com, a local community portal.

As the Wall Street Journal’s Russell Adams reported a couple of days ago (and Ghost of Midnight noted), however, things haven’t gone as well as they might have hoped.

The WSJ article explains how, since the site’s launch in July 2007, it never really gained traction. The main reason for the failure appears to have been a failure to engage the local community in the site due, seemingly to two factors:

  1. The community that was targeted (consisting of 7 different towns) did not have a strong common sense of identity.
  2. The team didn’t put enough emphasis on real-world networking and promotion of the site with local community groups.

In addition to this, it looks like the parent paper could have done more to support the site by directing Internet users towards it from its main Web site, perhaps at least until it reached some kind of critical mass.

It’s interesting to note that, despite this site not taking off, the head of the project had previously successfully run other local newspaper portals focusing on smaller (perhaps better-defined?) communities.

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Death of a Startup: Why Meetro Failed


Creative Commons License photo credit: Tony the Misfit

TechCrunch ran an interesting post-mortem article yesterday by the founder of Meetro, a location-aware instant messaging platform, that recently closed its doors.

Meetro’s idea was to let users download an application onto their wifi-enabled mobile phones that would then allow them to find other Meetro users nearby to chat with.

Paul Bragiel, the founder, cited the following reasons for the start-up’s demise:

  1. The location problem: the service only became interesting if there were other users nearby. Critical mass gained in one geography didn’t help in other geographies.
  2. The realtime problem: the service would only connect users who happened to be online at the same time. Multiplied by the location problem, this severely reduced the chances of finding other Meetro users nearby.
  3. The download problem: the service required an app to be downloaded and installed on a user’s mobile phone. Most people were not interested in doing that.

It’s good to see that StreetSize and Localmouth each only suffer from one of these three problems :-)

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