What’s a Typical Subscription Commerce Retention Rate?

Retention rates for two subscription commerce companies

What’s a typical retention rate for a subscription commerce business? If you’re trying to model a potential new subscription box business, or just wondering how profitable an existing business is, retention rate is a key variable. What retention rate should you assume? The answer, of course, is “it depends.” But you need something to plug […]

The Rise of Subscription (Cheese) E-Commerce


There’s been a lot of interest in the subscription e-commerce business model lately. It’s a model that I think is particularly powerful. Getting Someone to Buy is Hard Anyone who has run an e-commerce website will tell you that getting a website visitor to buy something is hard. Think about what’s involved: First, you have […]