I spend a lot of time with people who know a lot about the web. They’re either building online businesses or they’re 30-something friends who live in London and who use the internet frequently in their day-to-day lives. That’s why I found it interesting recently to work with someone who’s outside of that circle, to [...]
Greg Sterling has an interesting post on his Screenwerk blog on the challenges of selling SEM to small local businesses. He argues that most small businesses don’t understand enough about SEM and all the metrics involved to evaluate an SEM service except by trying it. When they do, often the ROI is not great because [...]
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