Skillshare: How to Build a Marketplace for Online Education

By: Emilian Robert Vicol

I always like hearing how entrepreneurs have managed to launch marketplace businesses. TechCrunch recently posted this interview with Michael Karnjanaprakorn of Skillshare, a platform for online education, about how they seeded and grew their marketplace. He described two main phases in a marketplace’s journey: Phase 1: Seeding Where you “Roll up your sleeves up and […]

Perceived Value vs. True Value: Is There a Difference?

This is a great TED talk: Rory Sutherland makes an entertaining case for thinking more about psychology in the way we design and enhance things (and less about technology). One example: one of the best improvements to the London Underground in ROI terms did nothing to change the trains or how they ran. Instead, it […]

How to do Video SEO

Tom Critchlow

The latest Grovo ‘Expert Series’ video is an interesting one.┬áTom Critchlow is an SEO expert and talks through what you need to know about video SEO. (And he’s a Brit, too, which makes a nice change!) Here’s the video series. There are 13 snippets to go through, so it takes a while to watch. If […]