Outside.in to Launch UK Version of its Hyperlocal News Site

photo credit: Mr. Siegal According to Journalism.co.uk today, hyperlocal news site Outside.in has confirmed that it will be launching a UK version. They report that the UK site is currently in beta. Outside.in currently powers ‘buzz maps‘ for the Washington Post that show which places are currently being mentioned most by local bloggers. No doubt […]

Trinity Mirror Starts Geotagging Local News

photo credit: Peter Ito The Guardian’s Oliver Luft reported on Wednesday that the Trinity Mirror-owned Liverpool Echo has launched a map-based news service where they are geotagging news stories and allowing for postcode-based searches. According to the article, Trinity Mirror have plans to roll this out more widely. Trinity Mirror also have other experiments with […]

Is there an Opportunity for Low-Cost Local SEM?

How Low Cost SEM Compares to Alternatives

Greg Sterling has an interesting post on his Screenwerk blog on the challenges of selling SEM to small local businesses. He argues that most small businesses don’t understand enough about SEM and all the metrics involved to evaluate an SEM service except by trying it. When they do, often the ROI is not great because […]

UK Advertising Industry Statistics

This data has been out for a few months now, but for anyone whose business depends on advertising, it’s worth a second look. It’s from the World Advertising Research Center’s Advertising Statistics Yearbook 2008. UK Advertising Expenditure at current prices, 2007 Advertising Medium Total advertising expenditure £ millions Year-on-year % change Press 7,716 -1.6% Television […]

MapQuest Local: Where Have You Seen this Before?

MapQuest recently launched a new local service called MapQuest Local that more or less follows the Localmouth pattern. Like Localmouth, they’re aggregating content from a number of local information providers to provide guides to individual places. Currently, the information they’re aggregating includes business listings from City’sBest and CityGuide, news from Topix, weather from WeatherBug, events […]

HelloMetro Wins Hyperlocal Trademark

According to their own press release, HelloMetro has been awarded a trademark from the US patent office for use of the term ‘Hyperlocal’. In a comment on Search Engine Watch, their CEO explains that their use describes their service of “advertising/providing information on the goods and services of others that are of local interest”. Astonishing! […]

The Business of Selling Expensive, Niche Software

photo credit: wit Here’s a nice article on selling expensive, niche software.

Is Screenscraping Legal? Ryanair Versus Bravofly

photo credit: mattbuck4950 Out-Law had an interesting article yesterday about how Ryanair is taking a Dutch fare comparison website to court in Ireland for screenscraping. If I understand rightly, Ryanair’s case hinges on whether or not the terms of use of their website count as a contract; they say they do whereas the scrapers argue […]

Government Launches Competition to Mashup UK Public Information

photo credit: alexliivet It’s time to put your thinking cap on. The UK government’s Power of Information Taskforce last week launched a £20,000 competition for good ideas about how to use a raft of public information. Alongside the launch, the government is making available a number of new sets of data and APIs, including a […]

Brownbook – a Crowdsourced Yellow Pages

I just came across these guys: http://www.brownbook.net/ They’re a sort of open yellow pages where anyone can add, edit or review businesses. This is very similar to what sites like WeLoveLocal and Yelp are already doing, but in a world where many small business owners have yet to really get to grips with online marketing, […]