Greg Sterling over on Search Engine Land shared some interesting findings the other day from a Yahoo study into consumers’ behaviour when choosing local services and providers.
The numbers regarding consumers’ choice of research tools (generic search engine vs. vertical search engine vs. internet yellow pages) are particularly interesting as there’s quite a lot of variation between verticals.
The article also has some good data about the types of terms people tend to search for.
Useful reading if you’re marketing local services.
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